STORY

Our Story | How it all began...

Ismad London was born when its founder, Isabelle  fell in love with handcrafted leather goods she discovered on her travels around the world.

On this journey, she fell in love with the vibrancy of the markets and was in awe at watching artisans at work.Originally born in France, Isabelle moved to London and had a dream of working for herself and that she did. Ismad London started off as a small stall in Camden Town and now through hard work and dedication, we now have our own family run workshop where our designs and visions are brought to life by our team of artisan.

To this day, all our collection has been lovingly handmade by using traditional 1000-year-old techniques by our skillful artisans. 

Each one of our leather products have been lovingly handcrafted and they are as unique and individual as the people who buy them. Like us humans, our bags have their own individual characters. Some may have wrinkles, some may have scars, there are no clones in our store and we are proud of their individual beauty. 

Perfectly imperfect, Ismad London leather will be your companion for life.